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JWS Founder and CEO Haley Rosen shares her insider perspective on the business of women's sports.

The one outcome the WNBA and its players can't afford
Jul 25, 2025

The one outcome the WNBA and its players can't afford

CBA negotiations are heating up. There's only one result that both sides must avoid.

Haley Rosen
Haley Rosen
What the Fever-Sun dustup tell us about the WNBA
Jun 27, 2025

What the Fever-Sun dustup tell us about the WNBA

When things get messy, you want people to care.

Haley Rosen
Haley Rosen
How will we know when the WNBA has ‘made it’?
May 16, 2025

How will we know when the WNBA has ‘made it’?

Broken records are one thing, but there's no statistic that can tell you when a league has truly arrived.

Haley Rosen
Haley Rosen
Visibility vs. Discovery: What TV Does and Doesn’t Do for Women’s Sports
May 02, 2025

Visibility vs. Discovery: What TV Does and Doesn’t Do for Women’s Sports

The full WNBA preseason is being broadcasted to fans. But how much does that grow the base?

Haley Rosen
Haley Rosen
Closing thoughts on this year’s March Madness
Apr 11, 2025

Closing thoughts on this year’s March Madness

Last year was about breaking through. This year was about setting a new baseline.

Haley Rosen
Haley Rosen
Of course Women’s March Madness rights are undervalued
Apr 03, 2025

Of course Women’s March Madness rights are undervalued

This year's tournament is the first under a new media rights deal that is already obsolete.

Haley Rosen
Haley Rosen
JWS Founder and CEO Haley Rosen shares her insider perspective on the business of women's sports.

The Playbook

JWS Founder and CEO Haley Rosen shares her insider perspective on the business of women's sports.

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