The Playbook
JWS Founder and CEO Haley Rosen shares her insider perspective on the business of women's sports.
A roundup of April's biggest women's sports news.
2025 was the future I said was inevitable when I founded Just Women’s Sports.
Women's sports leagues are catching up — and even surpassing — their male counterparts in viewership. But what will it take to close the capital gap?
CBA negotiations are heating up. There's only one result that both sides must avoid.
When things get messy, you want people to care.
Broken records are one thing, but there's no statistic that can tell you when a league has truly arrived.
The full WNBA preseason is being broadcasted to fans. But how much does that grow the base?
Last year was about breaking through. This year was about setting a new baseline.
This year's tournament is the first under a new media rights deal that is already obsolete.
